Dutch entrepreneur Jeroen Lucas, based in Istanbul and married to a Turkish national, has long recognized the opportunities within Türkiye’s rapidly growing and modern dental market.
Through Blue®M Türkiye, he is introducing the international renowned Dutch brand to dentists, implantologists and orthodontists across the country. The ambition goes beyond simply selling products: Blue®M aims to work alongside dental professionals to integrate oxygen-based oral care into everyday dental practice in order to create more awareness on mouth hygiene for the Turkish population.
One of the key areas of focus is orthodontics, where Blue®M Oral Foam supports patients throughout aligner treatment by helping them maintain oral hygiene, improve comfort and care for their aligners. In addition, the professional portfolio includes solutions for implantology, oral surgery and several oral tissue issues.
The initial response from the Turkish dental sector has been very promising. Blue®M is already present at dental congresses and is actively building partnerships with orthodontists dental clinics and K.O.L’s throughout Türkiye.
For Lucas, Türkiye is only the starting point. From Türkiye, he plans to further expand Blue®M into Northern Cyprus and Azerbaijan.
“Türkiye combines a large dental market with highly skilled professionals and a strong interest in innovation. As a Dutch brand, it is particularly exciting to build the next phase of our international growth from Istanbul.”
A great example of how Dutch innovation and entrepreneurship can bring the Netherlands and Türkiye closer together.
Jeroen Lucas 
